VAMA: a passion for craftsmanship since 1972

Our story began in 1972, when brothers Fabio and Virgilio Magrini, having learnt their trade in the upholstery industry, opened a small workshop of their own in the village of Pratovecchio.

VAMA Divani at an international trade fair in Germany

Their commitment to craftsmanship, quality and detail attracts customers from across Tuscany.

In 1983, Fabio and Virgilio move the business to a new building, with a spacious showroom and a production workshop.

Vama Divani headquarters photo from 1983
VAMA Divani’s original premises, photographed in 2015

In the 1990s, they become regular exhibitors at national trade fairs and open a shop in Arezzo. VAMA has become an established name.

VAMA Divani at the Salone del Mobile in Italy

At the start of the new millennium, Francesco, Marco and Leonardo, sons of founders Fabio and Virgilio, join the company to learn the trade from their fathers. They bring fresh energy to VAMA’s craft tradition.

In 2008, VAMA brings its craftsmanship online. The website continues to grow, offering secure shopping and personal customer support, and now reaches beyond Italy.

“Our motto, A Heart for Craftsmanship, reflects the passion we put into every detail of every piece. Drawing on our experience in bespoke upholstery, we make sofas and beds to the exact centimetre, with lasting quality and value.”

Fabio Magrini

“Our products offer excellent value for money thanks to our ongoing search for the finest raw materials and our shared decision to sell without a network of dealers.”

Virgilio Magrini

“Buying directly from the maker means saving money.”

That was the message on a VAMA sign back in 1972.


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